![]() Don’t forget to show them current proof of performance as a baseline for what they can expect to improve from. When reminding customers of the value your business provides them, an explanation of why changes are happening would be appreciated. If the price increase letter to customers is not value-driven, they with churn and find a similar product or service at a lower price. Sending out a notice of price increase always has to come with an explanation of how that change will increase the value your customers experience. This could look like maintaining the quality of product or service customers are accustomed to or perhaps even increasing the quality of product or service. Show and tell customers how they will receive more value with the upcoming changes. The justification for announcing a price increase to customers needs to be value-driven. This doesn’t mean you can’t expect to get some negative reactions from unhappy customers. However, if best practices are followed throughout the process, churn can be mitigated. Announcing a price increase can put your business at risk for customer churn. There are a number of reasons to send a price increase announcement to customers, but this doesn’t make it easier to approach the subject. ![]() ![]() Sending a notice of price increase to clients is a subject every digital agency has to confront from time to time. Don’t sell yourself short! Download “ How to reach peak profit potential” and learn how to estimate project costs and avoid undercharging for your services. Even the delicate choice of wording in a price increase letter to customers can be the difference in a happy customer and a churning customer. ![]() But there are nuances in how to announce a price increase to clients, the timing, and how to frame the change. Price increases over time are inevitable due to inflation and rising costs. ![]()
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